85 % of website visitors will find your site through
one of the major 20 search engines.
#1 PRIORITY - RANKING IN THE FIRST 20 POSITIONS
Search engine optimization refers to techniques used
to achieve high rankings in search results for keywords
and phrases that are appropriate to a site's content
and purpose. Ideally, search engine placement should
first be considered during the development phase of
a Web design project.
Because each search engine uses its own set of criteria
to rank pages, techniques that work well in one search
engine may fail miserably in another. To make things
even more interesting, the rules continually change.
Achieving good placement should, therefore, be considered
an ongoing process rather than a one time task.
website owners spend thousands of dollars on creating
their site. Many never bother to make sure everything
gets done right from the start. Later down the road
they have to pay for consulting and redevelopment of
their web pages in order to submit and achieve top rankings.
To avoid these major expenses in the future our professional
representatives will provide you with
FREE CONSULTATION and REPORTS to help you understand
what needs to be done for your individual situation.
PRICES
Prices for top rankings in search engines are based
on your individual case.
Mainly it depends on the competition for the same keyword.
Example:
If you want to rank in the top 20 under a keyword "investment",
there are over 3,000,000 websites competing in the
same category. It will require ten times more time and
effort to get best results. On the other hand if you
want to rank in the first 20 under the search "mountain
cabins" there are under 10,000 sites competing
for this keyword phrase. Therefore prices are established
depending on the amount of work to be performed for
your project.
FREE CONSULTATION ( includes free reports & price
quotes)
* All search engine solutions for *new website / *existing
websites
* Traffic / position reports & analysis
* Competition analysis,
* Keyword research,
* development/ redevelopment of meta tags and pages,
* matching content & meta tags,
* full submission service to achieve top ranking,
* ongoing follow up services ,
* resubmission services to assure you keep the top positions.
PREPARATION
* Most important part is choosing the right Keywords
to use in your meta tags.
Matching page content - Website content that is relevant
and full of matching keywords will do best in the search
engines.
Matching Meta Tags - Titles are critical elements to
search engines. Give each page a unique and appropriate
HTML title that reflects the subject of that page in
about four or five words
Meta Description - Fill in the meta description for
each page with an interesting and accurate description
of the page. Include your most important keyword phrase
in the description.
Meta Keywords - The content in this tag is ignored
by some search engines but is worth doing. Fill in the
content of the meta keywords tag with keywords and keyword
phrases relevant to the topic of the page. Never repeat
words more than three or four times and be sure to separate
repetitions and similar words. Include common misspellings
of keywords, mix in capitalized versions of appropriate
words, as well as plurals. Don't separate words with
commas.
Frames - Because search engines often find specific
pages within a framed site, include navigation in each
of your frame sets. To give the spider adequate content
for ranking (and as a page description in some search
engines) include a content-rich document in the NOFRAMES
tag.
Dynamic Pages - Many sites make use of dynamic delivery
methods such as Cold Fusion, CGI, or ASP. While dynamic
content is great for both the web designer and the site
visitor, these methods can cause problems with search
engines. One problem is that the generated URLs often
include special characters. A ? symbol will keep many
(but not all) search engines from crawling the page.
There are workarounds that you can use to convert these
URLs to a better (and more user-friendly) format. Another
option is to create and submit special doorway pages
that all search engines will have the capability to
index.
Web pages that use Macromedia Flash are also a problem
for the search engines. Since the spiders cannot currently
crawl Flash animating for keywords, those pages generally
rate very low in search engine results or even fail
to get indexed. Creating an HTML version of the page
for submission to the search engines seems to be the
best solution at this time.
Links - Some search engines give added weight to text
found in links on a web page. Also, many search engines
use link popularity as part of their relevance calculations.
Consider requesting links to your site from other sites
to better your search engine placement.
Spam - Avoid any techniques that could be considered
as spam, such as heavy repetition of words, hidden words,
indiscriminate use of multiple pages at multiple domains
that point to the same place, or the use of automatic
redirection that takes viewers to a different URL than
the one submitted to the search engine. These techniques
may work at first but sooner or later the search engines
will catch on. Spam can result in having your site banned
from indexing.
Now that we've covered the basics of preparing your
pages, let's take a look at how to avoid problems when
submitting your pages. As you can see yourself it is
a very complicated process and requires knowledge and
a lot of experience. Rules for different search engines
change on the daily basis. Selecting the right firm
for your project is absolutely crucial, so we ask you
to give us a chance and prove to you that we are one
of the best.
FOR FREE CONSULTATION CLICK
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